Accessibility (A11Y): The Untapped Market

The Legal Risk vs The Growth Opportunity

Yes, you can get sued for not being ADA compliant. But the bigger issue is you are turning away money.

15% of the world has some form of disability. Poor vision, motor impairment, etc.

The SEO Bonus

Google creates “indexes” based on crawling text. Guess who else reads text? Screen Readers.

If your site is optimized for Screen Readers (Alt tags, proper heading structure H1 -> H2), it is inherently optimized for Googlebot.

Quick Wins

1. Contrast: Ensure text isn’t light grey on white. (Improve readability for everyone).
2. Keyboard Nav: Can you tab through your menu without a mouse?
3. No Auto-Play: Don’t autoplay video with sound. It creates chaos for screen reader users.

Inclusive design is good business.