Industry Strategy
Healthcare Marketing: Trust is the Currency
By InoConnect Strategy Team •
The “Dr. Google” Problem
Patients self-diagnose before they call you. They read reviews. They check your bio. If you look outdated, they assume your medical equipment is too.
The Strategy
1. Physician Bio Videos
Text bios are boring. Record a 30-second video of the doctor saying: “Hi, I’m Dr. Smith. I listen to my patients.” This builds immediate emotional safety.
2. Reputation Management
One 1-star review can kill a practice.
- Systemize Ask: After a successful appointment, text the patient: “How did we do? Click here to rate.”
3. Procedure Content
Write deep content on specific procedures (“ACL Reconstruction Recovery Time”). Rank for the problem, not just the solution.
Heal their anxiety first, then heal their body.