LinkedIn Thought Leadership: From " poster" to "Partner"

The “Bro-etry” Problem

“I woke up at 4am…” “…and that’s when I learned about B2B Sales.”

Please stop. LinkedIn is flooded with fake gurus.

Authentic Authority

Real thought leadership comes from doing the work, not just talking about it.

Content Pillars that Work

1. The “Build in Public”: “Here is a mistake we made this week and how we fixed it.” (Shows vulnerability + competence).
2. The “Contrarian View”: “Why everyone is wrong about [Industry Trend].” (Sparks debate).
3. The “How-To” Teardown: “I analyzed X’s marketing funnel. Here is why it works.” (Demonstrates analytical skill).

Frequency

Post 3-5 times a week. Engage with comments for 15 mins before and after posting. The algorithm rewards dwell time (people reading comments) and conversation.

Don’t be a guru. Be a guide.