Pinterest Ads: The Undervalued Goldmine for D2C

The Planner’s Platform

People go to Facebook to procrastinate. They go to Pinterest to plan. Weddings, home renovations, outfits, meals.

Before they buy, they pin. This means you can catch them upstream in the buying journey, before they ever search Google for a brand name.

The Visual Search SEO

Pinterest is a search engine, not a social network. Your “Ad” is actually “Content.”

Keys to Success:

1. Vertical Imagery: Mobile-first, tall images take up more screen real estate.
2. Text Overlay: Unlike Facebook, text on images works well here. “5 Living Room Ideas” clarifies the value.
3. Keywords: Target keywords just like Google Search. “Modern Sofa,” “Boho Wedding Dress.”

The “Haves vs Have-Nots”

Pinterest works best for:

• Home Decor
• Fashion / Jewelry
• Beauty / Wellness
• DIY / Crafts
• Food / Beverage

If you sell B2B SaaS… stay on LinkedIn. If you sell aesthetically pleasing physical goods, Pinterest often yields a lower CPA and higher AOV than Meta because the intent is built-in.

Pin it to win it.