The Omnipresence Strategy: Retargeting Done Right

The “Stalker” vs The “Guide”

Bad retargeting shows the same shoe ad 50 times in 2 days. This causes ad fatigue and brand resentment. Good retargeting tells a story.

The 3-Tier Sequence

Days 1-3: The “Logic” Phase (High Frequency)

They just visited. They are hot.

• Ad: “Why we are different.” (USP feature breakdown).
• Goal: Overcome logical objections.

Days 4-7: The “Social Proof” Phase (Medium Frequency)

They are considering but hesitating.

• Ad: Video testimonials, 5-star review carousel, or “Featured in Forbes” banner.
• Goal: Build trust. “Others like me bought this.”

Days 8-14: The “Offer” Phase (Low Frequency)

They are cooling off. Identify the fence-sitters.

• Ad: “10% Off” or “Last Chance for Bonus.”
• Goal: Urgency.

Cross-Platform Sync

Don’t just retarget on Facebook. If they engaged on LinkedIn, show them a YouTube pre-roll ad the next day. This creates the “Omnipresence Effect”—the illusion that you are a massive brand with an unlimited budget, simply because you are following them around the web.

Be everywhere, but be relevant.