The 200-Point Technical SEO Audit: What Enterprise Brands Miss

The Illusion of Health

Most marketing directors believe their site is healthy because their “Health Score” on a standard tool says 92%. But for enterprise sites with 10,000+ pages, that score is meaningless.

True technical SEO happens in the log files, the crawl budget analysis, and the rendering path.

1. Log File Analysis: The Source of Truth

Ignore what Google Search Console tells you happened yesterday. Log files tell you what Googlebot is doing right now.

Wasted Crawl Budget: Are bots spending 40% of their time on parameter URLs (?filter=red) that canonicalize back to the root?
Zombie Pages: Are they crawling old staging URLs you thought were blocked?

2. JavaScript Rendering & Hydration

If you’re on Next.js, React, or Angular, “view source” is a lie. You need to inspect the rendered DOM.

Critical Check: Does your primary content rely on client-side JavaScript to load? If so, you are deferring your indexation. Shift to Server-Side Rendering (SSR) or Static Site Generation (SSG) immediately.

3. Internal Linking Architecture

Link equity flows like water. Is it pooled at the top, or does it irrigate your deep pages?

We often see “Orphan Pages” that generate revenue but have zero internal links. By simply adding these to related posts or a footer menu, we’ve seen rankings jump 20 spots in a week.

The Checklist

Status Code Audit: Eliminate internal 301 daisy chains.
Schema Validation: Ensure Organization, Breadcrumb, and Article schema validate without warnings.
Core Web Vitals: specifically CLS (Cumulative Layout Shift) on mobile.

Stop guessing. Audit the code, not just the content.